A quick retro tip video from my days as Business Moderator for a Trade Design Group. Still one of my BIGGEST KEYS for building ideas out well. If you have struggled in any way to glean repeat business or figure out what to put on the front page of your website, watch this short video dealing with the dead end of "what" brands.
We must remember it's about WHO we serve and solve for in love, not WHAT we do.
Don't get me wrong, WHAT we do is important....but at the end of the day if we are a WHAT, we have to keep re-earning our clients' trust with each new product.
If we are willing to do the upfront work to learn WHO we are loving through our brands, WHO we are serving and solving for....then it becomes relational, not transactional in nature.
Even though we can provide WHAT SOLUTIONS, there is always a WONDERFUL WHO on the other side.
A real, living, breathing, honorable, human being.
This is a short watch. 2 1/2 minutes and you are done! Watch it a few times. Let it sink in.
Then ask God, "who is my WHO in this season"...
Do everything in love Creative.
Xo - Ann